Markus Fritz, Managing Director & Owner ADVISORIO. ADVISORIO is a premier consultancy serving global leaders in telecommunications, space, automotive, smart mobility, video distribution and ICT. Markus Fritz advises on growth strategy, market development, strategic partnerships, business models, and M&A, guiding corporations, scale-ups, public institutions, and think tanks in commercializing innovation. With 25+ years of executive leadership at SES Astra, Eutelsat, and Arabsat, he directed international commercial strategy, marketing, and strategic partnerships. As former board member of Digital Europe and ZVEI, and SAMENA Council Ambassador, he shaped policy and interoperability and open standards in the ICT industry.